Know the landscape.

Accelerate B2B SaaS growth with expert competitive insights that sharpen messaging, positioning, pricing, packaging, and GTM strategy.

Clear insights, competitive edge.

We provide expert competitive insights to the companies that need it most.

Landscape Analysis

Win/Loss

Analysis

Battlecards

& Enablement

Quantitative

Research

Advising & Training

Strategic insights without the big agency price tag.

Expert attention, strategic value.

Cost-Effective

Get one-on-one expert support without the cost of a full-time hire or big agency.

Deep SaaS Expertise

Purpose-built for B2B SaaS, backed by extensive experience across sectors and segments.

Tailored Insights

Every engagement is built around your unique market, goals, and product strategy.

Extension of Your Team

Work directly with an experienced analyst who acts as a trusted, embedded partner.

Signal Over Noise

Cut through the clutter, no AI filler or surface-level fluff, just verified, relevant intel.

Behavioral Science Backing

Research grounded in psychology and decision-making to unlock deeper competitive insight.

Solutions for SaaS Teams

Startup or SMB

You need help making sense of the competition, so you can sharpen your positioning, messaging, pricing, or GTM without flying blind.

Mid-Market

You're scaling in a crowded market. You need custom insights to fuel your strategy, enable sales, and guide product direction.

Product, Marketing, or Strategy Managers

You wear too many hats to do deep analysis in-house. You want an embedded expert who can plug in and deliver real value.

Book a Call

Meet the Founder

Tyler Purvis is an experienced researcher specializing in B2B SaaS market research and competitive analysis. With over 5 years of experience, analyzing hundreds of companies across dozens of industries, Tyler has gained a reputation as an innovative and talented competitive analyst.

Beyond industry, Tyler is a Veteran of the US Air Force with a robust academic background, holding both an MBA and Master's in Psychology with a specialization in Behavioral Neuroscience. He is former college Professor, teaching Psychology and Neuroscience with seven years of experience. His approach integrates psychological insights with business strategy, which provides the foundation of his work and collaborative approach.