My Story
 

Competitive analysis is one of the most interesting professions in the business world. Part detective, data analyst, collaborator, teacher, and strategist, there are few disciplines that require such a diversified skillset. So how did I end up in such unique career field? Like most, my career trajectory was non-linear. 

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At 19 years old, I enlisted in the US Air Force. Assigned to a field known as "Electronic Warfare", I became an expert in radar deception, air defense networks, and electronic countermeasures systems for fighter aircraft. In the USAF I learned the importance of discipline, teamwork, and maintaining a mission oriented mindset. 

After completing my enlistment, I studied behavioral science in college. I was fascinated in particular with neuroscience, which I viewed as living electronic circuitry similar to the electronics systems I learned about in the military. I began working in labs, and ultimately ended up completing both a bachelors and masters degree in Psychology with a specialization in behavioral neuroscience. The following semester I returned to campus as an instructor, teaching a wide range of courses in psychology for the next 6 years. 

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At the end of my teaching career, I attended the Lundquist College of Business at the University of Oregon, where I received my MBA with a concentration in strategy. I began working for consulting companies, performing qualitative and quantitative research, and soon joined Pricing I/O as competitive research manager, where I oversaw all the competitive research efforts for every B2B SaaS client. 

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Most recently I served as the Competitive Intelligence Analyst within Product Marketing at a major martech SaaS organization with 1,500+ employees, leading competitive analysis, battlecard development, sales enablement, and strategic intelligence across a rapidly evolving market. ​

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I believe that my unique background makes me especially well suited to provide value for my clients. I truly enjoy the collaboration and problem solving that comes with the job. Like I mentioned above, competitive analysis is one of the most interesting professionas in the world.

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Why I Built SaaSCompete
 

I kept seeing the same problem across B2B SaaS companies. Teams losing deals not because of their product, but because they didn't know what they were competing against. Larger companies hire full-time analysts. Smaller and mid-market teams can't afford that, but they face the same competitive pressure. SaaSCompete exists to close that gap.​
 

The Problem I Solve
 

Most SaaS teams rely on stale intelligence, focus on pricing in isolation, and improvise when deals get competitive. Competitive analysis isn't a luxury in a fast-moving market. It's a strategic necessity, and most teams don't have the time, resources, or expertise to do it well consistently.​

How I Work
 

When you work with SaaSCompete, you work directly with me. Not junior researchers. Not an AI dashboard. Every engagement is hands-on, tailored to your specific market, and built around intelligence you can actually act on. I operate as an extension of your team, bringing senior-level expertise without the overhead.​

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What Sets SaaSCompete Apart
 

✓  Direct, senior-level attention on every engagement. You work with me, not a team of juniors.

✓  Behavioral science grounding most CI analysts simply don't have.

✓  Research-grade methodology built on advanced degrees in both psychology and business.

✓  Honest, verified intelligence with no filler and no surface-level summaries.

✓  Expert support without the cost of a full-time hire or agency retainer.

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Let's Talk
 

If you're losing deals to competitors, entering a new market, or tired of flying blind, I'd like to help.
 

 - Tyler Purvis, Founder of SaaSCompete